Introducing Instagram Reels
Instagram Reels allow you to create and discover small and entertaining videos on Instagram. You can record and edit 15- to 30-second multi-clip videos with audio, effects, and new creative tools.
Reels allow people to express themselves while entertaining others, whether that’s trying out a new dance or delivering messages on something they care about.
You can share Reels in your feed, and Reels from public accounts can be discovered via a new section under the Reels tab.
Sharing to the Reels tab allows a larger audience to see your Reels. Only your followers will be able to see your Reels if your account is set to private.
Other than allowing users to record videos with sound or audio overlays, the Reels camera and editor also includes the amazing features below:
- More Editing Tools: These tools include augmented reality effects, transitions, and the ability to speed up or slow down videos.
- Audio Attribution: When a user uploads native audio, other users can use it in their videos, and the app credits the original user’s account.
- Stitchable Takes: This feature allows users to share a video with a single long take or a series of shorter takes.
- Shareability on Instagram Feed, Explore, Stories, and your profile: Depending on your privacy settings, you can share Reels with just friends through your Stories or profile or publicly in the Reels area of the Explore page.
- Mobile Only: Unlike Instagram profiles and Stories, Reels cannot be viewed or uploaded on desktop.
Why You Should Include Instagram Reels in Your Digital Marketing Plan
- Reach a Large Audience
- Access to Generations Y and Z
- Increase Brand Awareness
How to Add Instagram Reels to Your Digital Marketing Plan
- Product Release or Showcase
- Educational Features